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Recent Telugu films like RRR, and Pushpa have drawn huge audiences to their film industry. But, the recent news is going to hurt the fans very much.
Telugu Film Chamber of Commerce has asked producers to stop shooting for the upcoming Telugu Films 2022.
The decision will come into effect from August 1. This is very disappointing for the audience and fans of Tollywood but the committee has appropriate reason to back their decision.
Active Telugu Films Producers Guild (ATFPG) in its official statement said,
“All producer members of the Guild have voluntarily decided to withhold shootings from August 1st, 2022 to sit in discussions until we find workable resolutions.”
Read the full press note by ATFPG here:
— taran adarsh (@taran_adarsh) July 26, 2022
A Guild Producer’s Biggie which has to go to floors Soon has 70% of its budget allocated to Remunerations. What is the point of Saving ₹1-2 Crore here and there if one can’t work out an amicable and practical Deal with Top Tier Stars & Directors whose salaries reached sky high?! https://t.co/KoMpbV4pxB— AndhraBoxOffice.Com (@AndhraBoxOffice) July 26, 2022
Reason Behind Stopping The Shoot of Telugu Films
The decision is not spontaneous and was in discussion for a few weeks because of some reasons that seem troublesome for producers. One of the biggest reasons is fake collections of movies shown by distributors.
As per a Telugu media website, Mahesh Babu's Srimanthudu displayed RS 8.55 crore USA box office collection which was originally its half.
Another problem is the high price of tickets and less theatre audience. Pandemic has trapped audiences in their house making them use OTT platforms for entertainment.
This has affected theatres in generating revenues thus left with the only option of increasing ticket prices
Keeping this in mind, now The Producers Council has come up with a proposal to keep the ticket price within accessible range of common people.
It should not be more than Rs 100 for the general theatre audience and up to Rs 150 including GST for the multiplex.
Producers have also decided to release new movies on OTT to deal with revenue loss. Movies will first get theatrical release followed by OTT release after a 10-week duration.
Several movies have earned profit despite the pandemic situation and the film industry’s issues. But it’s not the same for all recent releases.
Therefore, ATFPG urged producers to withhold shootings.